A comment on “Freelance writing’s unfortunate new model”
I think James Rainey is spot on: Short of work, writers and editors are now plying their talents for a pittance. As a result, there’s far too much “free” in freelancing. (Read the full article, which was published in the Los Angeles Times, here.)
This article struck a personal chord with me because, for the past three years, freelancing has been a primary source of income. And it’s been tough, at times. Currently, one of the content uber-websites foots my rent every month, and I pull down an average of $10.00 per hour. Much better, albeit fleeting, gigs have come from individuals and small businesses. I’m not making a killing, but I’m getting by.
Getting by has required diversification. When I first entered the freelance arena, I was a politics and fiction writer. That’s it. Of necessity, I later branched into education, public health, microbiology, nutrition, gardening, copy, and SEO, where jobs are more steady. Steady, of course, but also rife with competition from other, more experienced freelancers. Over the last two years, media outlets have axed some 31,000 reporters and editors. And because they’re looking for work, they’re working for cheap.
What to do? One commenter on Rainey’s article suggested this:
I think the better writers should start blogging, monetize their own sites, and stop giving their talent and experience away for peanuts. If you add it up, the chances are good that monetizing your own blogs (create MULTIPLE, themed blogs) will bring in more income. If enough good writers do this, the sites like Demand, Suite 101, eHow, etc. will have some decent competition. I noticed that several of them pay writers based on a percentage of AdSense, so why not bump out the middleman?
Where to start? Look at the huge content sites. Pick your favorite subject matters and start your own blog for each subject matter. (Try Google’s BlogSpot.com.) A mass effort by many solid writers could end up creating more quality content.
Some shy away from blogs because they lack the time or technical know-how. Nonetheless, subject-matter blogging, though not instantly profitable, might indeed provide a long-term solution. With enough traffic, writers would up their earnings, and web content would improve. It’s certainly worth a flutter.
But it’s a long e-road there.
Further reading: 52 Blog Tips to Kick Start Your Blog in 2010, from Problogger.net.