You Betcha! Sarah Palin’s Going Rogue

You can learn something about writing from Sarah Palin. Well, not writing actually, but marketing, which is tantamount in the boom-and-bust world of commercial book publishing.

Her plan of attack (or, as one editor rightly calls it, her “media blitz“):

Interview with Barbara Walters. Check.

Interview with Oprah. Check.

Stoke subdued outrage in the McCain camp. Check.

Counter the leak to the Associated Press. Check.

Voice outrage over a Runner’s World shot that became Newsweek’s front cover. Double check.

Complete month-long book tour that deliberately avoids big cities. Underway.

Sarah Palin’s not an author. She’s a brand–but a brand that sells.

Writer’s Tip: Be a brand.