Ann Coulter on Sarah Palin

Ah, the old-fashioned marketing plug, which aired on CBS News on November 13.

Writer’s tip: Get others, especially those with media prominence, to plug your stuff.

You Betcha! Sarah Palin’s Going Rogue

You can learn something about writing from Sarah Palin. Well, not writing actually, but marketing, which is tantamount in the boom-and-bust world of commercial book publishing.

Her plan of attack (or, as one editor rightly calls it, her “media blitz“):

Interview with Barbara Walters. Check.

Interview with Oprah. Check.

Stoke subdued outrage in the McCain camp. Check.

Counter the leak to the Associated Press. Check.

Voice outrage over a Runner’s World shot that became Newsweek’s front cover. Double check.

Complete month-long book tour that deliberately avoids big cities. Underway.

Sarah Palin’s not an author. She’s a brand–but a brand that sells.

Writer’s Tip: Be a brand.

A Post on the Inevitable Sarah Palin

CBS News on Going Rogue: An American Life (I apologize if there’s a commercial–it’s CBS’s financial opportunism, not mine):

Writer’s Tip: If you wanna be president in 2012, publish a book. Writing it optional.